Growth Hacking to Success
The company is a major specialist heavy civil construction firm listed on a global stock exchange. Its Asian regional HQ had gone through upheavals in its leadership, and was facing both internal and external pressures to growth. Through M&A, its organizational structure was complex with convoluted lines of reporting.
Anne got the Senior Leadership Team to focus on its intended outcomes, and discovered that their business development teams suffered from significant internal turmoil. Through its growth hacking methodology, BFA managed to unite the client’s regional teams with exciting new projects in its pipeline.
BFA currently represents close to US$400MM worth of projects in this client’s project pipeline.
Strategy for Hypergrowth
Bridging Gaps through Collaboration
The company is generalist civil construction company that was unable to participate in complex and large builds like dams, water treatment plants and large marine jetties, given its lack of specialist construction experience.
BFA helped the client partner up with three specialist construction firms in the dam, water treatment and marine build environment, helping it to successfully secure US$250M worth of new business within six months of signing on with BFA.